Step 4.2 – Delivering Your Product

Step 4 Summary:

You’ve already spent a lot of time in getting all your ducks lined up so that your first website will be a real winner. Did you forget something? Maybe yes – and here are some items that are critical to making sure that your new website is a success. Critical, as in “how do I collect the money for the things I sell?” I’d call that critical, wouldn’t you?

Now, here is part 2 of step 4:

2. How do you deliver your product?

Obviously, there are some differences here, depending upon what it is you’re delivering! For example, you can deliver an e-book or some software with a simple download, but a 200-pound gismo for your client’s car is a little difficult to deliver online.

a. Online product delivery is possible in one of two or three ways. The simplest but most time-consuming for you, and the one that takes the longest for your clients, is if you do the delivery yourself. This is probably only viable if personalised responses and detailed, non-standard information is to be provided – for example, a medical opinion or a ghost-written e-book. The most-used method for virtual products (e-books, reports, virtual CD’s or DVD’s, software, etc. for download) is to provide the client a download link after he has paid for the product. Obviously, some security is necessary to make sure that the client gets what he bought and only what he bought, and that nobody else can get in unauthorised.

Another method is to send the product via an email or as an attachment to an email – this will only work for relatively small virtual items – maybe up to 1 MByte. The advantage to this method is that you can have an automatic double opt-in and the client is – automatically – not only on your email list, he’s also on your list of buyers. You also have the opportunity to up- or cross-sell at the point where the client collects his product. Different autoresponder providers (more later) can handle different size mails (which would include the product you just sold in this case) – also there will be more about autoresponder providers later.

There is another option – there are many of what are in essence re-sellers working on the internet. The most well known is probably Clickbank, and another is PayDotCom.com. These operations may or may not charge you a membership fee – Clickbank is free, PayDotCom has a free option, but defeats the purpose with a big red notice on the display page as the client enters the product area. These two and most others provide the complete facilities necessary to take the order for the product, take the payment using PayPal or another system payment or a credit card, and deliver the product. They also handle complaints, refunds, etc. as a part of their service. There is also the potential to allow affiliates to sell your product online, using the same facilities – in this case, the affiliate and the re-sellers get a fee or a commission on each sale.

b. Off-line delivery is less common on the Internet, but it is by no means a slow burner! Think about Amazon and you will understand what I mean. The big operators tend to have their own customised systems for delivery, but the smaller deliverers often use something called drop-shipping for their physical deliveries. A very quick overview: a drop-shipper stocks the products he has contracted to deliver for you on short notice – typically within 24 hours – in various locations around the country (this also functions in Europe, but is more common in the USA). When the order is made and confirmed, the drop-shipper is informed and will deliver the product to the client’s address. There is a charge for the service, but generally speaking, it is equal to or less than the postal system charges, and (obviously) much faster. To use this type of service, you do NOT have to “front” the inventory of your product for various locations that the drop-shipper uses for warehousing, that is a risk that the drop shipper takes on as part of his business risk, but on the other hand, popular items will be sold by many different people, and his risk is thus minimised.

Do you want to learn more about drop-shipping (and it’s important connection with e-Bay)? Visit this site, called Drop Shipping for America for additional information.

c. Service deliveries, in general, must be made at the client’s location (TV repairs, plumbing, pest removal, etc.) or with a pick-up service (computer repairs with pick-up and delivery). By their nature, the activities for services tend to be localised to a given area (SF Bay, NYC, etc.), but big computer manufacturer repairs are sometimes handled this way on a national basis.

That’s all for this part, the next one is titled “Where’s The Traffic?” and should be along soon!

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