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Step 4 – What Goes Into the Website?

Tuesday, September 28th, 2010

Step 4 – What Goes Into the Website?

You’ve already spent a lot of time in getting all your ducks lined up so that your first website will be a real winner. Did you forget something? Maybe yes – and here are some items that are critical to making sure that your new website is a success. Critical, as in “how do I collect the money for the things I sell?” I’d call that critical, wouldn’t you?

Obviously, your heart and soul will go into your first website – that’s just the nature of these things! However, and particularly if you are going “commercial” on the first try, there are some things you will need in order to be able to survive “out there.”

Step 4.1. How to Collect Money?

If you are trying to make money, you need to have a way to get it from your prospect to your own account, right?

Step 4.2. How do you deliver your product?

Obviously, there are some differences here, depending upon what it is you’re delivering! For example, you can deliver an e-book or some software with a simple download, but a 200-pound gismo for your client’s car is a little difficult to deliver online.

Step 4.3. Where and How do you Find Your Prospects?

This, of course, is the crux of the matter in Internet marketing. Rather than get into a detailed discussion of how Internet marketing works (or doesn’t work!), we’re just going to cover how you can find some of the tools in this section. There will be more about Internet marketing in future posts.

Step 4.4. Extra Attractions for Your Website

If you look over the websites today, you will see that many of them (including this one) use audio and video to make the site more interesting and enticing. After all, your prospects won’t stay on your site long enough to see what you’re selling if it’s boring!

Step 4.5. Necessary Evils

Particularly if you are making a commercial website, there are a few things that you need to include to protect yourself in case of potential problems – they will not take the place of legal assistance, but they are better than nothing.

So, that’s about all there is to this part, simple, right? Stay tuned for the next step – uploading to the server in “Step 4.1 – How To Collect Money?”